Though Jennifer Aniston rarely endorses
products, Jennifer Aniston has signed on as an investor and spokesperson for a
hair care company Living Proof.
Who better to talk about hair products
than a quality quaff icon. In the nineties, the "Friends" star's layered
hairstyle swept beauty salons across the United States, and "The Rachel" earned
its place in cosmetological history.
In an interview at the company's
headquarters, the 43-year-old actress talked about her many offers to become a
sponsor: "I have been approached many, many times. You want to be part of
something that's exciting and authentic."
CEO Jill Beraud said of the spokesperson
choice that "We believe that beauty and brains are the best formula. She
represents everything we represent as a brand."
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